Take complex, technical information and translate it into clear business stories

Business Storytelling Training Course

Discover how to focus your ideas and content with the most highly proven system in the world for building a story and persuasion. Learn how to use storytelling to structure and bring to life your message/ presentation to motivate your audience to take action.

Take complex, technical information and translate it into clear business stories that are concise and memorable. This technique can also be applied to emails, documents, and slide decks for both virtual and in-person meetings.

By attending this training, you will gain a clear structure based on the science of how the brain best receives and processes information.

Learn five additional techniques that enable you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour.

Finally, gain an understanding of how to reflect and visually represent the information to give greater clarity to your message. Avoid the traps people fall into and make your visuals clearer to be able to expand or contract the amount of time you are presenting.

This training would be highly beneficial for Insights teams, Sales teams, and people who need to regularly present on technical and complex subjects, which can often be data heavy.

How is the training structured? 

This can be run as a face to face Course over two full days, with assignments set throughout. Personal coaching will be in groups of 4 people to 1 trainer. 

As a virtual Learning Journey, this is typically 3 sessions over 3 weeks. Group sizes are also 4 to 1. Each sessions builds on the learning of the previous one, with assignments set in-between.

We can combine the live training with our eLearning platform to continue your development and provide re-caps on the key techniques after the sessions. 

Does the training content differ?

For classroom and virtual delivery the content covered is exactly the same, however there is more personal coaching included during the 2 day classroom event.

Both the classroom and virtual events are high energy and interactive to ensure the everyone is engaged throughout. 

Equipment Needed?

There is no equipment needed for the classroom events. All delegates will be provided with a pen and workbook on the first morning which will be used during exercises and for note taking. 

For virtual delivery, delegates will need to download the relevant virtual platform in order to attend the event. An online PDF version of the workbook will be provided to use throughout.