The Science of Business Storytelling
Discover how to focus your ideas and content with the most highly proven system in the world for building a story and persuasion. Learn how to use storytelling to structure and bring to life your message/ presentation to motivate your audience to take action.
Take complex, technical information and translate it into clear business stories that are concise and memorable. This technique can also be applied to emails, documents, and slide decks for both virtual and in-person meetings.
By attending this training, you will gain a clear structure based on the science of how the brain best receives and processes information.
Learn five additional techniques that enable you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour.
Finally, gain an understanding of how to reflect and visually represent the information to give greater clarity to your message. Avoid the traps people fall into and make your visuals clearer to be able to expand or contract the amount of time you are presenting.
This training would be highly beneficial for Insights teams, Sales teams, and people who need to regularly present on technical and complex subjects, which can often be data heavy.