Take complex, technical information and translate it into clear business stories

Business Storytelling Training Course

Discover how to focus your ideas and content with the most highly proven system in the world for building a story and persuasion. Learn how to use storytelling to structure and bring to life your message/ presentation to motivate your audience to take action.

Take complex, technical information and translate it into clear business stories that are concise and memorable. This technique can also be applied to emails, documents, and slide decks for both virtual and in-person meetings.

By attending this training, you will gain a clear structure based on the science of how the brain best receives and processes information.

Learn five additional techniques that enable you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour.

Finally, gain an understanding of how to reflect and visually represent the information to give greater clarity to your message. Avoid the traps people fall into and make your visuals clearer to be able to expand or contract the amount of time you are presenting.

This training would be highly beneficial for Insights teams, Sales teams, and people who need to regularly present on technical and complex subjects, which can often be data heavy.




Each session builds on the previous, to allow your learning to progress.

Group Size

We have a 4:1 delegate to trainer ratio to ensure time for individual coaching.


A Face to Face course is 2 days.
Virtual Learning Journeys are
3 sessions over 3 weeks.

Topics covered in this course

What will you gain?

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Learn scientifically proven techniques to increase the impact of your communications, and engage your audience in your message. 

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Small group coaching to practice and familiarise yourself with the new techniques.

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Learn from coaching with your peers, as your specialist trainers work with each delegate to guide them through presentation scenarios.

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Create a personal development plan to ensure that you apply the new techniques that you have learned, giving you the best long-term results.

Where this training will help you excel…

Clarity when presenting your ideas

Consistent framework to apply across all communications

Impact of message for Senior Stakeholder engagements

Getting buy in for your ideas

Confidence in your delivery for external and internal meetings

How is the training structured? 

This can be run as a face to face Course over two full days, with assignments set throughout. Personal coaching will be in groups of 4 people to 1 trainer. 

As a virtual Learning Journey, this is typically 3 sessions over 3 weeks. Group sizes are also 4 to 1. Each sessions builds on the learning of the previous one, with assignments set in-between.

We can combine the live training with our eLearning platform to continue your development and provide re-caps on the key techniques after the sessions. 


Does the training content differ?

For classroom and virtual delivery the content covered is exactly the same, however there is more personal coaching included during the 2 day classroom event.

Both the classroom and virtual events are high energy and interactive to ensure the everyone is engaged throughout. 


Equipment Needed?

There is no equipment needed for the classroom events. All delegates will be provided with a pen and workbook on the first morning which will be used during exercises and for note taking. 

For virtual delivery, delegates will need to download the relevant virtual platform in order to attend the event. An online PDF version of the workbook will be provided to use throughout. 



Today was the big day and… I CRUSHED IT! I would never send you a note gloating like this, but I was told I stole the show! Your coaching, your insights, your tips…. It all came together and I’ll remember the training forever!!
AVP - Marketing
Leading Beauty Company
I haven't learnt about communication techniques to that depth before. The trainers were so helpful in answering questions and it was really useful to have the coaching sessions at the end of the day. The feedback I got was honest, not critical.
Government Department
It was practical, small sized groups, Emily was not only incredibly knowledgeable but encouraging. We also had a great framework to take away and practice with. I have been through a lot of comms/ impact training and although useful, it will get lost if there is nothing tangible to use directly after the formal training
Wealth Management Company

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