Introduction to Business Storytelling
It’s the biggest challenge in business communication: making your message, data, points or ideas stick in people’s minds. And to do so strongly enough they are convinced of their merit and motivated to take action. This training shows you how a story structure can help your audience to easily remember all your important points, in meetings, presentations and conversations.
“These strategies transformed the way our team communicates, accelerating our progress and increasing our success. Richard and his team have a rare skill for teaching powerful techniques in a dynamic way and delivering real-world results.”
Nick Bonney, former Head of Insights, Camelot and EETraining overview
Business storytelling techniques help people to understand the reasons behind your ideas and clearly see the benefits of following them. You get the ability to turn complex information into concise, compelling data with a memorable narrative that your clients, colleagues, prospects and stakeholders will buy into.
Our ‘PRO’ storytelling method can be applied to any kind of presentation to give it the structure to reel people in and provoke the reaction you want, expect and deserve. Whether your presentation is written, visual or verbal – and your subject matter is technical, inspirational, insightful or instructional – this method will work for you.
Perfect for company leaders, sales teams, marketing specialists, research teams and everyone who needs to present complex or technical information in memorable terms.
Module 1
Structure & Scripting
Using the ‘GRID’ method to focus your message through script, structure and storytelling. Discover how to focus your ideas and content so they completely engage your audience with the most proven system in the world for building a story and persuading people.
Module 2
Business Storytelling
Discover the essential elements that all effective business stories must have in order to captivate your audience. Find out how to increase your personal influence and make ideas happen through the art of storytelling.
- Learn the PRO storytelling method to make your ideas compelling, clear and memorable
- Make complex messages come to life with simple techniques that captivate your audience
- Discover how to get your audience to take action after your meetings, winning buy-in and creating momentum behind your ideas
- Gain practical suggestions on how to apply this to all areas of communication: phone, email, virtual meetings and during challenging conversations
Module 3
Advanced Storytelling – the P.I.T.C.H. System
Discover business storytelling techniques that allow you to make complex information more compelling, using proven methods from journalism, psychology and research on human behaviour. Apply this to important business messages so that you can put it all into action. This session builds on the PRO-Storytelling Method.
- Discover five techniques you can apply in any situation to make complex messages clear and compelling
- Learn how one of these methods has been proven to enhance your impact by 550%
- Hear examples from the world of business, politics and entertainment to see every technique in action.
Module 4
Visual Aids
Learn techniques applied by TV journalists to enhance your ideas, make your presentations or pitches more memorable, and escape ‘Death by Powerpoint’. See how successful presenters have used visual aids to more effectively communicate their message.
Training Methods
Body Talk’s advanced skills training is available a number of formats. Our expert team will work with you to establish the best approach for your team’s needs.
| Team Training | Virtual Training | E-Learning | Open Course | |
|---|---|---|---|---|
| Duration | 1 day | 2x 3-hours | – | 90 minutes |
| Coaching | – | – | ||
| Ways to learn | In Person | Virtual | Contact Us | Register interest |
| Tutor ratio | 1:4 | 1:4 | – | – |
Meet your coaches
Communication specialists drawing from a wealth of techniques and experience in broadcasting, journalism, national television and theatre.
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Richard Newman
Founder & CEO, Best-Selling Author, Podcast Host, Conference Speaker & CoachRichard Newman is an award-winning expert in Leadership Communication, Storytelling and Influence, working in advanced communication since 1995.
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Alina Jenkins
Award-Winning BBC Presenter, Radio & Podcast Host and Executive CoachAlina Jenkins is an award-winning BBC presenter & broadcaster with a background in communicating science. She is also a keynote speaker, executive coach and hosts our podcasts.
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Emily Fairman
Writer, TV Actress & Voice-Over ArtistEmily started her career working with the Guardian News Group, writing and producing corporate films & audio programmes for clients.
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Chetan Pathak
BBC Sport & News Presenter, Audiobook NarratorChetan is an award-winning Broadcast Journalist, with over 15 years experience working for the BBC across television and radio.
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Mark Seddon
Actor & Voice-Over ArtistMark has been a professional actor for almost 20 years. Since training at the Royal Central School of Speech and Drama, he has performed on stage in West End shows including The Woman In Black and has toured internationally.
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Jamie Richards
BBC TV Actor, Stage Performer & Voice ActorFollowing 3 years training at The Oxford School of Drama, Jamie has been working internationally as a professional actor for the past 17 years.
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Charlie Evans
Psychotherapist, Actress & Voice-Over ArtistCharlie studied acting in both London and New York and is an accomplished and accredited, trained actress. She is also a qualified and inspiring psychotherapist tailoring therapy and coaching to the individual client, integrating the affective, behavioural, cognitive and psychological systems to gain insight and understanding of one’s issues.
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Jennifer Bartram
Award-Winning BBC TV & Radio PresenterJennifer is a multilingual TV and radio presenter who is passionate about language and communication.
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Maisanna Bezizi
Language Coach for Business, TV & FilmMaisanna specialises in communication skills training for international clients in the business and medical worlds. She speaks English, Spanish, Arabic, Italian and French.
Frequently Asked Questions
Have any questions? We’re here to help
Can I customise my training to include multiple courses?
We are happy to build a training solution that fits your time, budget, and goals.
How do I prepare for a training session?
Our Client Services team will liaise with you to ensure all the timings, logistics and room/tech requirements are agreed ahead of the event. We also ask all delegates to complete a short questionnaire to help us understand individual challenges and goals. For some of our courses, we’ll ask you to bring a short presentation to work on. Otherwise, we just ask you to come with an open mind and be willing to learn.
What happens after I complete a training session?
We provide detailed workbooks for the training and encourage delegates to fill them in and refer to their notes regularly after the session. We also have a suite of blogs, podcasts and videos to support the learning.
What is included in with On-Demand training?
You’ll have access to your training instantly, anywhere in the world, at any time for a 3-month period, along with a digital PDF workbook to download. We also include an audiobook with 7 hours of additional content to deepen your learning.
What is the difference between one, two and three-day courses?
Simply, additional modules and learning plus more coaching time. We understand that time and budget are sometimes limited, so we offer one-day courses to provide a valuable foundation. Adding on additional days allows you to dive deeper into communication and presentation skills through advanced body language and managing difficult conversations to questioning, listening, and peak performance mindset. We are happy to tailor the training to meet your budget, time and goals.
What is the ratio of trainers to learners?
This depends on the type of training you’re looking at. For group training, our ratio is typically one trainer to four delegates; this allows for plenty of individual coaching and feedback. Our masterclasses are generally hosted by one presenter and up to 100 people.
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