With the continued growth of social media and other digital tools, today’s leaders need to be savvy about building their personal brand online. It’s no longer enough to have a strong presence in physical networking spaces; you must also know how to navigate virtual ones.

But which technologies should you use in order to connect more deeply with your audience, grow your brand, and create a greater impact?

Shama Hyder is an award-winning entrepreneur and bestselling author of ‘The Zen of Social Media Marketing’. She has been named by both the White House and The United Nations as one of the top 100 young entrepreneurs in the country and named in the Forbes “30 Under 30” list. As a keynote speaker, she has shared the stage with the Dalai Lama and Barack Obama. As the CEO of Zen Media, she and her team help brands to make meaningful connections via influencer marketing and digital storytelling — giving them bottom-line results.

In this episode of the LIFT podcast, Richard chats with Shama about developing the right mindset to lift your brand and lift others.
They also discuss:

How to overcome your personal fear and establish yourself as a thought leader

Why having lots of followers doesn’t always mean success

What does the future of technology look like and what does this mean for you?

Learn the five principles for building a compelling personal brand and finding your role in the digital landscape.

Listen here or head to Apple Podcasts or Spotify