Business storytelling is a powerful communication tool and, used well, it can create much deeper connections with your audience.
Dr Peter Hughes is a psychologist and the co-founder of leading digital marketing agency Cognition. You’ll have seen him on TV programmes like Addicted to Pleasure and the Secrets of Superbrands. He’s also an author and has recently been shortlisted for the 2021 business book awards for 65 Roses and a Trunki, Defying the Odds in Life and Business.
Peter explains how storytelling can help your business and build better relationships with your clients.