What’s your business story? Does it grab the attention of prospective clients?
People will often say the art of storytelling is a struggle. For instance, how do you take a message which might be dry, complicated, or even dull and turn it into something which engages an audience and brings customers to your door?
Darren Slade has created stories that get noticed for many years. He’s a top business journalist and is Group Business Editor for the Daily Echo in Hampshire and Dorset.
Some of the things he’s learned during his journalism career are:
✔️ Everyone has a good story.
✔️ Writing simply is surprisingly hard.
✔️ A short piece of writing can be a bigger job than a long one.
✔️ Mistakes are easier to spot after you’ve published them.
In our latest podcast hosted by Alina Jenkins, he shares some of the industry secrets to help you tell your business story, so it captivates, persuades, and inspires your audience.