Storytelling is an instinct you were born with, but we tend to neglect these skills as we grow older. By using storytelling in business meetings, emails and presentations you can transform complex ideas into a message that is concise, memorable and compelling.
Common business challenges
Storytelling in business has become a bit of a buzzword, but lots of businesses are getting it wrong. People think it means describing a sequence of events, but what they end up with is a list.
A good story has a structure which requires vital elements, placed in the right order to captivate people in seconds. A good story requires vital elements in the right order to captivate people from the beginning to the end. The very best speakers do exactly this, whether they are sharing business results with a company, pitching their ideas, or inspiring their team.
The great news is that storytelling skills can be learned by anyone. It is not something that some people are able to do and others are not – you were born to do it.
Who will benefit from this training?
This course is ideal for senior executives, sales and marketing teams, data analysts and business leaders who regularly need to inspire teams or win new business. It is particularly useful for those in professions who need to transform complex ideas into simpler, engaging insights.
What will you learn?
Our storytelling for business course will enable you to harness those skills and show you how to:
Construct a story that enables you to deliver a powerful speech or pitch
Immediately explain your ideas in a constructive and compelling way
Create documents and emails that move and inspire people into action
Make your ideas more meaningful
Transform your business’s communication – ensuring every single message you want to share resonates throughout the organisation